Forrester Study 2010
Creators (publish a blog, upload videos)
Conversationalists (Tweet, regularly post Facebook statuses)
Critics (post ratings & reviews, engage in online forums)
Collectors (use RSS feeds, add tags, use collection sites like Delicious)
Joiners (maintain profiles on Facebook)
Spectators (read blogs, listen to podcasts, read tweets)
Inactives (none of the above)
Who is your target audience? The top 3 are the ones to go after with social media. How do we get the bottom 3 to become more active?
Peggy Kendall 