Day 6: Search Engine Optimization (or getting more than 10 people to read your blog)

Blogging takes a lot of time and I am pretty sure writing 30 blogs in 30 days was not the best idea I’ve ever had.  The question I find myself continually asking is the same one I started with.  Can anyone hear me?  I routinely post each blog link to Facebook & Twitter, but let’ s face it; my friends are busy and my followers live cluttered lives.  Not too many of them actually read my blog.  So how do I get my name out there and get my content read by more than just my mom?

One answer is SEO or search engine optimization.  Now, true SEO is way beyond my novice blog.  I have students who work on SEO and even though I see their mouths moving, I never know exactly what they are saying.  Rookie SEO, however, is all about getting Google to notice. For instance, I Google the exact name of one of my blog posts.  After looking through 10 pages, I quit—Google doesn’t know who I am.  According to the experts, the real key is to get other websites to link to your site.  The better the website, the higher the rank in Google’s algorithm.

Sounds easy, right? All I need is to get Christianity Today to link to my blog, and I should start seeing traffic increase. Oh, wait.  That’s right. Christianity Today doesn’t care about me or my link. So what are other ways to get linked? One way is to leave comments on stories related to your blog or your product.  While comments left all over the web may actually decrease your ranking, it makes sense to comment on the articles or blogs that actually relate.  This accomplishes 2 things.  It will impact your SEO and people will start to notice your name.  One thing I have found is that the community of people who blog & tweet about certain topics is usually a fairly small bunch.  It doesn’t take too long that, with a little work, you can be part of the club. Once you are part of the club, people will link to you because they like you.

According to blogger Susan Gunelius, it is all about writing great content. “If you write great content, people will want to link to it… Get on the radar screen of popular bloggers and websites by leaving comments, writing guest posts, participating in forums, emailing directly, writing articles, and so on. Build relationships with people who write for high quality sites, and the number of quality, incoming links you get to your blog will grow organically over time.”

So that is my task for today.  I am going to find the best articles and the best websites and begin leaving comments. There is a real-time twitter forum tonight on my topic and I am going to suck it up and jump right in.  I am even going to take one of my blogs and re-form it into an article and send it to one of the websites I follow.  With a little work, I hope that by the end of the month, Google will actually know who I am.

2 Replies to “Day 6: Search Engine Optimization (or getting more than 10 people to read your blog)”

  1. I look forward to reading what you write. Thanks for posting on facebook so I know when you have written something.

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