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Social Technographics

Forrester Study 2010


Creators (publish a blog, upload videos)

Conversationalists (Tweet, regularly post Facebook statuses)

Critics (post ratings & reviews, engage in online forums)

Collectors (use RSS feeds, add tags, use collection sites like Delicious)

Joiners (maintain profiles on Facebook)

Spectators (read blogs, listen to podcasts, read tweets)

Inactives (none of the above)


Who is your target audience?  The top 3 are the ones to go after with social media. How do we get the bottom 3 to become more active?

References (8)

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Reader Comments (4)

This post on Social Technographics is really helpful, Thanks for posting.

PhotoMath -

Inter Results-
TS SSC Results 2017-
April 10, 2017 | Unregistered Commentersantosh Jatoth
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April 30, 2017 | Unregistered Commenterakash

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